We create consumer apps from the first strategic decision through design, development, launch and growth. Our own products and selected partner projects.
Made with Love in Cologne
Platforms we build for
iOSShopifywooWooCommerce
The ambition
Apps people want to use.
An app should make an everyday task easier, help people feel in control and give them a reason to return. That starts with understanding their lives.
We bring strategy, thoughtful design and reliable engineering together around those needs. Then we keep learning from the people who use the product.
The values behind our apps.
A clear direction. Careful craft. People who take responsibility. These principles shape the way we work together and the apps we put into the world.
The compass · Direction
Agree on a clear direction.
A compass represents a shared direction. For us, that means making the purpose of the product clear before choosing its features.
We connect customer needs with business goals and agree on priorities. Every feature should have a reason to exist that the whole team can explain.
The axe · Focus
Make deliberate choices.
The axe stands for a decisive choice. We bring that focus to the scope of a product and to the details that shape its experience.
We question extra steps, competing priorities and features without a clear benefit. Then we put the time into the parts that make the app more useful.
The helmet · Craft
Build the whole app.
A helmet brings different parts into one carefully considered design. It represents our attention to how the details fit together, from the first screen to the systems behind it.
Design decisions are reviewed with development in mind. Technical choices support the experience. The way we introduce the product reflects what it actually does.
The anchor · Continuity
Build on solid foundations.
An anchor stands for a dependable foundation. For us, that means an app that remains understandable and maintainable as it grows.
We build clear architecture, document important interfaces and make ownership explicit. The product can develop without losing the knowledge it depends on.
The rowing crew · Teamwork
One team. One product.
The rowers move together. The image stands for a team whose different skills serve the same product and the same people.
Strategy, design, development and growth share one plan. We review the work together, make ownership clear and involve you in the decisions that matter.
The shield · Responsibility
Take care of the product.
The shield represents protection and responsibility. A useful app should give people confidence in the things they do with it.
We plan checks, error handling and maintenance alongside the features. We pay attention to what happens when something goes wrong, as well as when it works.
The sail · Ambition
Help good apps grow.
The sail gives an ambition momentum. It stands for the willingness to act, put the product into the world and learn from the response.
We think about positioning and launch while we build. Content, campaigns and improvements to conversion support a clear purpose: getting the right people to use the app.
The steering oar · Adaptability
Keep improving the app.
The steering oar stands for a considered change of direction. A clear goal leaves room to improve the way we reach it.
We look at how people use the product, notice where they struggle and test the next improvement. The app keeps developing as its audience and needs change.
What we do
From strategy to growth.
The thinking and the making, in one place. Bring us a new idea, an existing app or a challenge to solve. We’ll work out what you need.
AA™
Know what to build. And why.
We connect customer needs with your business goals. Together, we shape the product, its positioning and a realistic plan for bringing it to market.
Discovery & customer research
Product & business strategy
Positioning & roadmap
We give your app a clear identity and make it easy to use. From the first screen to the smallest interaction, we design, prototype and test the experience with people in mind.
Brand & visual identity
UX research & prototypes
UI design & design systems
We build the app, its backend and the connections it needs. Clean architecture, careful testing and clear documentation make it easier to maintain and develop further.
iOS · Shopify · WooCommerce
Backend & integrations
Testing & release preparation
We plan how your app reaches its audience, then put that plan into practice. We improve your landing pages, onboarding and conversion paths, guided by what people actually do.
Go-to-market & growth concepts
Conversion-rate optimisation
Analytics & experiments
We turn your positioning into content and campaigns. Social media strategy, creative production and ongoing optimisation help your app show up with a consistent story.
Social media strategy
Content & campaign creation
Performance & optimisation
A launch is a beginning. We look after updates, fix issues and improve the experience as customer needs and platforms change. Support and maintenance are agreed around your product.
Updates & bug fixes
Monitoring & technical care
Ongoing UI/UX improvements
A complete product journey. Or the expertise you need right now.
Strategy, design, development and growth come together here. We take care of the whole product, for our own apps and selected partner projects.
AA™
Strategy
Research and positioning turn a consumer need into a clear product direction. We define the scope, priorities and business model before development begins.
Design & code
Brand, interface and engineering are developed together. Working prototypes, tested releases and clear documentation keep the experience and the software aligned.
Launch
We prepare the app, its store presence and its first acquisition channels. Product, messaging and onboarding are ready to reach the same audience.
Growth & care
We run campaigns, improve conversion and UX, maintain the software and use customer feedback to guide the next release. The product keeps moving forward.
The studio
An independent app studio. With global ambition.
AI Acquisition is an independent studio in Cologne. We’ve worked in digital since 2019, combining strategic thinking with the people who design, build and grow the product.
Apps we own and grow.
Our own apps start with an idea and stay with us through development, launch, marketing and ongoing improvement. We take responsibility for the whole product, including how people discover it, use it and come back to it.
Partners we build with.
We also develop products with selected partners. The same studio takes care of strategy, design, development, launch, growth and maintenance. The scope and responsibilities are agreed for each product.
New idea or existing product. There’s a place to start.
Do I need a finished brief?
No. An idea, an existing product or a clear challenge is enough to start a conversation. We can help with research, strategy and defining the scope before design or development begins.
Can you improve an app we already have?
Yes. We can review its experience and technical setup, improve UI/UX and conversion, support maintenance or plan the next stage of growth. We first assess what is there and agree on the right scope.
Do you execute the strategy too?
Yes. Our work combines consulting with delivery: design, development, content, campaigns and ongoing improvements. You can engage us for the full journey or for a clearly defined part of it.
How do you set the budget and timeline?
They depend on the scope, the platform and the existing product. After we understand your starting point, we propose the work, priorities and milestones. You know what is included before we start.
What happens after launch?
We can stay involved with technical maintenance, updates, UI/UX improvements and growth marketing. The support scope and responsibilities are agreed individually, so they fit your product and priorities.
Tell us about your app.
An idea to explore. A product to improve. A new audience to reach. Tell us where you are and what you want to achieve. We’ll work out the next step together.